Multimarket Competition

Journal of Organization Design, Vol. 4, No. 3 (2015), p. 18-30

Rotman School of Management Working Paper No. 3420985

13 Pages Posted: 17 Jul 2019

See all articles by Metin Sengul

Metin Sengul

Boston College - Management & Organization Department

Stefan Dimitriadis

University of Toronto - Strategic Management

Date Written: November 3, 2015

Abstract

This article provides an introduction to multimarket competition and the research stream that examines it. Multimarket competition occurs when firms meet their competitors in multiple markets and compete with them by coordinating their strategies across those markets. In this article, we present a concise exposition of the theoretical foundations of the literature on multimarket competition and illustrate how empirical research projects are typically designed in this literature. We also provide some directions for future work in this area and discuss implications for research in organization design.

Keywords: multimarket competition, multimarket contact, mutual forbearance, competitive intensity

Suggested Citation

Sengul, Metin and Dimitriadis, Stefan, Multimarket Competition (November 3, 2015). Journal of Organization Design, Vol. 4, No. 3 (2015), p. 18-30, Rotman School of Management Working Paper No. 3420985, Available at SSRN: https://ssrn.com/abstract=3420985

Metin Sengul (Contact Author)

Boston College - Management & Organization Department ( email )

Chestnut Hill, MA 02467
United States

Stefan Dimitriadis

University of Toronto - Strategic Management ( email )

Canada

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