Development of the Institutional Role Model As a Contribution to the Implementation of Co-Operative Transport Systems

31 Pages Posted: 17 Jul 2019

See all articles by Wolfgang H. Schulz

Wolfgang H. Schulz

Zeppelin University

Nicole Joisten

ISM International School of Management

Bettina Arnegger

Zeppelin University Friedrichshafen

Date Written: July 16, 2019

Abstract

Aim of the exposition is to determine an institutional approach, which is enabling the market introduction of co-operative driving assistance systems. An institutional solution should ensure that adaptive adjustments to technological development also remain economically feasible. Current approaches are developed from a technical point of view. However, solutions which are technologically viable are not necessarily also economically successful. Previous market implementation strategies like isolated market implementation by companies or operators will not sustainably secure the economic success of C2X-systems; the complexity of C2X-systems attaches a considerable risk of insolvency to isolated market introductions. Also, organizational structures of operators are too inflexible to solve potential conflicts between the shareholders. With that, the required agility to cope with changes in demand and the technological innovation process cannot be achieved. Institutional Role Models overcome the weaknesses of traditional operational and organizational provision concepts. Result of this assessment is a matrix, which illustrates and enables the conceptual deviation of an institutional role model. In essence, all economic roles (business management, data collection, data processing, human resource management, financial management and controlling) and relevant market phases (research and development, growth, maturity, stagnation/regression, and recovery/ramp-up) are identified. For each involved institution, the individual role performance can be determined holistically and neutrally.

Keywords: intelligent transport systems, autonomous driving, automotive industry, institutional role model

JEL Classification: D02, D23, L24, L52, L91

Suggested Citation

Schulz, Wolfgang H. and Joisten, Nicole and Arnegger, Bettina, Development of the Institutional Role Model As a Contribution to the Implementation of Co-Operative Transport Systems (July 16, 2019). Available at SSRN: https://ssrn.com/abstract=3421107 or http://dx.doi.org/10.2139/ssrn.3421107

Wolfgang H. Schulz (Contact Author)

Zeppelin University ( email )

Am Seemooser Horn 20
Friedrichshafen, Lake Constance 88045
Germany
+491734638421 (Phone)

HOME PAGE: http://www.zu.de

Nicole Joisten

ISM International School of Management ( email )

17, boulevard Raspail
Paris, 75007
France

Bettina Arnegger

Zeppelin University Friedrichshafen ( email )

Am Seemooser Horn 20
Friedrichshafen, 88045
Germany

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