‘To Be or Not to Be’ – ‘Top’ or ‘Tenure Track’ Journals?

EsicMarket, Vol. 133, pp. 227-242 (2009)

16 Pages Posted: 18 Jul 2019

See all articles by Goran Svensson

Goran Svensson

Oslo School of Management, Norway

Date Written: May 1, 2009


The ‘top’ journals of the marketing discipline tend to be identified and ranked mainly based upon two foundations such as: citations and scholarly perceptions. The objective of this paper is to describe other aspects to be considered in the foundations of ‘top’ journal rankings. A conceptual discussion of journal rankings is provided. It is limited to a selection of socalled ‘top’ journals belonging mostly to the field of mainstream marketing. The ‘top’ marketing journals in focus no longer appear to be the preferred forum or outlet for ground- breaking and challenging themes from leading marketing scholars worldwide. On the contrary, they appear to have become an arena for US-affiliated scholars on ‘tenure-tracks’. The possible ‘tenure-track’ arena in the ‘top’ marketing journals in focus may explain the frequent absence of reputable and widely recognized marketing scholars; these are often dedicated to cutting edge themes and scholarly efforts beyond contemporary knowledge and wisdom. The ‘top’ marketing journals may not be seen worldwide as the ‘top’ ones for non-US scholars. Scholars worldwide may consider them rather to be part of the domestic scholarly structure in the US, and of less relevance to their own research community. The question is raised whether some of the ‘top’ marketing journals have mainly become ‘tenure-track’ journals.

Keywords: marketing, journal, citation, ranking, discipline

JEL Classification: Y9

Suggested Citation

Svensson, Goran, ‘To Be or Not to Be’ – ‘Top’ or ‘Tenure Track’ Journals? (May 1, 2009). EsicMarket, Vol. 133, pp. 227-242 (2009). Available at SSRN: https://ssrn.com/abstract=3421511

Goran Svensson (Contact Author)

Oslo School of Management, Norway ( email )


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