Tarantinos in the Attic: A Brief History of Quentin Tarantino’s Use of Trademarks in Storytelling
5 Pages Posted: 20 Jan 2020
Date Written: July 18, 2019
This is not write-up on Tarantino’s abilities as a filmmaker, since there is a lot of existing literature on the matter. However, what has gone unnoticed, especially across the Intellectual Property circles is his use of IP in storytelling. IP is used for many things, but its most laudable use is the enrichment of knowledge and creativity. This is why it is surprising that little has been written on the value of IP, especially trademarks, in the creative process and creative output. If anything, IP has repeatedly been a target for its perceived hindrance of the storytelling creative process. In the case of Tarantino, existing copyright has always propelled his craft forward, namely by taking inspiration and referencing extensively from everything and everywhere in the medium. However, it is through his use of trademarks that rounds up his story and characters, while at the same time circumventing IP’s perceived limitations in the creative process. Additionally, by creating his own trademarks Tarantino has complete control over the content of his creations and avoids some of the narrative pitfalls of product placement. This, however, is not to say that he does not use more conventional product placement from time to time.
Keywords: Filmmakers, filmmaking, storytelling, Quentin Tarantino, Tarantino, IP, intellectual property, trademarks
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