Exploring Change Management and Innovation in Strategy-Technology-Management (Stra.Tech.Man) Terms

Abstract

The present article explores how the concept of change management evolves within the context of the current restructuring of globalization and, more specifically, how a new approach to the phenomenon of organizational change is built in terms of the Stra.Tech.Man evolutionary triangle (Strategy-Technology-Management). Change management in Stra.Tech.Man terms is a process which can synthesize adaptively the different perspectives of organizational change in order for an organization to innovate effectively. In conclusion, organizational success is articulated in a continuous cycle of five consecutive Stra.Tech.Man steps, where every step has its own conditions of successful innovation and evolution.

Keywords: Change management, Organizational change, Evolutionary Stra.Tech.Man triangle, Innovation