Willingness to Pay for Electric Boats in a Protected Area in Italy: A Sustainable Tourism Perspective

29 Pages Posted: 23 Jul 2019

See all articles by Simona Bigerna

Simona Bigerna

Department of Economics, University of Perugia

Silvia Micheli

Guglielmo Marconi University

Paolo Polinori

University of Perugia - Department of Economics

Date Written: june 20, 2018

Abstract

This paper investigates users’ preferences to elicit their willingness to pay for the introduction of electric boats in the Regional Park of Trasimeno Lake, a protected area in Italy, in order to reduce CO2 emissions, were 263 respondents participated. We examine the impact of uncertainty on contingent valuation responses using three different approaches. Besides, we investigate the effect of pricing carbon dioxide emissions from boating activities. The research results show that variables such as sex, age, visits’ duration of stay have an impact on the respondents’ willingness to pay. Simulating the model over two electric boat configurations, the results confirm that both price premiums and a subsidy policy are needed for electric boats deployment. Management effectiveness requires participation of the different social actors to achieve a new tourism model based on sustainability.

Keywords: users preferences, sustainable mobility, respondent uncertainty, contingent valuation, electric boats, protected area

JEL Classification: C31, C93, Q51, Z39

Suggested Citation

Bigerna, Simona and Micheli, Silvia and Polinori, Paolo, Willingness to Pay for Electric Boats in a Protected Area in Italy: A Sustainable Tourism Perspective (june 20, 2018). Available at SSRN: https://ssrn.com/abstract=3423444 or http://dx.doi.org/10.2139/ssrn.3423444

Simona Bigerna

Department of Economics, University of Perugia ( email )

Via A. Pascoli
Perugia, 06123
Italy

Silvia Micheli

Guglielmo Marconi University ( email )

Rome
Italy

Paolo Polinori (Contact Author)

University of Perugia - Department of Economics ( email )

via A. Pascoli, 20
Perugia, Perugia 06123
Italy
+39 075 5855002 (Phone)
+39 075 5855299 (Fax)

HOME PAGE: http://https://www.unipg.it/personale/paolo.polinori

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