Multivariate Statistical Analyses: Cluster Analysis, Factor Analysis, and Multidimensional Scaling
34 Pages Posted: 25 Jul 2019
Date Written: 2018
Abstract
Market segments are composed of groups of customers who are similar to each other with respect...
Keywords: cluster analysis, factor analysis, multidimensional scaling
Suggested Citation: Suggested Citation
Iacobucci, Dawn and Iacobucci, Dawn, Multivariate Statistical Analyses: Cluster Analysis, Factor Analysis, and Multidimensional Scaling (2018). Available at SSRN: https://ssrn.com/abstract=3425995 or http://dx.doi.org/10.2139/ssrn.3425995
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