Multivariate Statistical Analyses: Cluster Analysis, Factor Analysis, and Multidimensional Scaling

34 Pages Posted: 25 Jul 2019

See all articles by Dawn Iacobucci

Dawn Iacobucci

Vanderbilt University - Marketing; Vanderbilt University - Marketing

Date Written: 2018

Abstract

Market segments are composed of groups of customers who are similar to each other with respect...

Keywords: cluster analysis, factor analysis, multidimensional scaling

Suggested Citation

Iacobucci, Dawn and Iacobucci, Dawn, Multivariate Statistical Analyses: Cluster Analysis, Factor Analysis, and Multidimensional Scaling (2018). Available at SSRN: https://ssrn.com/abstract=3425995 or http://dx.doi.org/10.2139/ssrn.3425995

Dawn Iacobucci (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

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