A Social Networks Model for Categorical Data

2015 Summer Marketing Educators' Conference; ISBN: 87757-360-3

8 Pages Posted: 25 Jul 2019

See all articles by Dawn Iacobucci

Dawn Iacobucci

Vanderbilt University - Marketing; Vanderbilt University - Marketing

Rebecca McBride

Calvin College

Date Written: July 24, 2019

Abstract

Social networks are currently extremely popular, and social networks models are useful in studying network phenomena. This paper describes models that are flexible in form, applicable to binary, categorical, or ordered data, reflecting a single relation among actors or multivariate or longitudinal relational ties, in one- or multi-mode networks.

Keywords: social networks, network analysis, exponential random graph network models

Suggested Citation

Iacobucci, Dawn and Iacobucci, Dawn and McBride, Rebecca, A Social Networks Model for Categorical Data (July 24, 2019). 2015 Summer Marketing Educators' Conference; ISBN: 87757-360-3 , Available at SSRN: https://ssrn.com/abstract=3426010

Dawn Iacobucci (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Rebecca McBride

Calvin College ( email )

Grand Rapids, MI 49546
United States

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