Standard-Setting Processes: Evidence from Two Case Studies

20 Pages Posted: 23 Feb 2003

See all articles by Vittorio Chiesa

Vittorio Chiesa

Politecnico di Milano

Raffaella Manzini

Cattaneo University, Castellanza

Giovanni Toletti

Politecnico di Milano

Abstract

In many hi-tech sectors one of the most important dimensions of competition is standardisation. This is particularly true in modular markets (i.e. markets characterised by the existence of modular architectures) and in network markets (i.e. markets where users would like to buy products compatible with those bought by others). Different processes may lead to the standard-setting. Sometimes there are fierce standardisation wars whereas in other cases competitors are able to agree on a common standard before the introduction of the technology on the market. In this paper we endeavour to provide an interpretative framework of the standardisation process and validate such a framework through an in-depth analysis of two case studies in a typical network market (the multimedia sector): the case of the Modem 56k and the case of the Information Appliances-Enhanced TV.

The two case studies offer some evidence of the standardisation process and of the growing importance of super-partes organisations (Standard Development Organisations) in the mediation process between different interests and technologies to impose a common standard on the market.

Suggested Citation

Chiesa, Vittorio and Manzini, Raffaella and Toletti, Giovanni, Standard-Setting Processes: Evidence from Two Case Studies. R&D Management, Vol. 32, pp. 431-450, 2002. Available at SSRN: https://ssrn.com/abstract=342820

Vittorio Chiesa (Contact Author)

Politecnico di Milano ( email )

20113 Milan, Milano
Italy
+39-02-23992761 (Phone)
+39-02-23992720 (Fax)

Raffaella Manzini

Cattaneo University, Castellanza ( email )

Corso Matteotti 22
21053 Castellanza (VA)
Italy
0039-03315721 (Phone)

Giovanni Toletti

Politecnico di Milano ( email )

20113 Milan, Milano
Italy

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