Strategy Perception and Implementation on Less Developed Business Ecosystems Micro and Small Enterprises: The Service Sector of Eastern Macedonia and Thrace

Business Management and Strategy, 10(2), 27-63, 2019

37 Pages Posted: 7 Aug 2019

See all articles by Charis Vlados

Charis Vlados

Democritus University of Thrace, Department of Economics

Dimos Chatzinikolaou

Democritus University of Thrace, Department of Economics

Date Written: July 1, 2019

Abstract

This article aims to find out how micro and small enterprises on a less developed regional business ecosystem perceive and implement some of the fundamental dimensions of business strategy. We analyze 16 critical strategic concepts and construct a strategy perception and implementation index consisting of 16 corresponding queries. We then present the findings of field research conducted in micro and small enterprises in the service sector of Eastern Macedonia and Thrace region in Greece. The results of the strategy perception an implementation index suggest that the “physiologies” of these firms are adjacent to each other and, as expected, these firms record similar scores and share common attributes. These results also point to an explicit — although not strong — tendency of these firms to transform their strategic perception and implementation into more systematic methodologies that seem to approach the benchmark set by the relevant literature. However, a long distance still exists between the actual perception and implementation of these firms and the standards set by the corresponding literature on the subject.

Keywords: Small business strategy, Strategic management, Less developed business ecosystems, Strategy perception and implementation index, Eastern Macedonia and Thrace, Stra.Tech.Man approach

Suggested Citation

Vlados, Charis and Chatzinikolaou, Dimos, Strategy Perception and Implementation on Less Developed Business Ecosystems Micro and Small Enterprises: The Service Sector of Eastern Macedonia and Thrace (July 1, 2019). Business Management and Strategy, 10(2), 27-63, 2019, Available at SSRN: https://ssrn.com/abstract=3428422

Charis Vlados

Democritus University of Thrace, Department of Economics ( email )

Komotini
Greece

Dimos Chatzinikolaou (Contact Author)

Democritus University of Thrace, Department of Economics ( email )

Komotini
Greece

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