Sustaining Cultural Tourism Through Higher Female Participation in Nigeria: The Role of Corporate Social Responsibility in Oil Host Communities

International Journal of Tourism Research, 22(1), pp. 120-143 (January 2020).

Posted: 1 Aug 2019 Last revised: 9 Jan 2020

See all articles by Joseph I. Uduji

Joseph I. Uduji

University of Nigeria Enugu Campus

Elda N. Okolo-Obasi

Development Strategy Centre Nigeria

Simplice Asongu

African Governance and Development Institute

Date Written: July 29, 2019

Abstract

This paper adds to the gender discourse in sustainable African tourism development from the corporate social responsibility (CSR) perspective. Specifically, we examine the impact of CSR on the development of rural women in cultural tourism. A total of 600 rural women were sampled across the Niger Delta. Results from the use of a logit model indicate a significant relationship between CSR and cultural tourism development in oil host communities in Nigeria. This implies that CSR of a multinational oil company (MOC) is a critical factor for sustaining cultural tourism. The findings suggest increased female participation in General Memorandum of Understanding (GMoU) interventions of MOC and the need to pay close attention to which extent the participation of rural women in the GMoU projects may be limited by cultural and traditional obstacles.

Keywords: gender inequality, sustainable cultural tourism, corporate social responsibility, multinational oil companies, logit model, Nigeria

JEL Classification: F20; H20; M14; O11; R10

Suggested Citation

Uduji, Joseph I. and Okolo-Obasi, Elda N. and Asongu, Simplice, Sustaining Cultural Tourism Through Higher Female Participation in Nigeria: The Role of Corporate Social Responsibility in Oil Host Communities (July 29, 2019). International Journal of Tourism Research, 22(1), pp. 120-143 (January 2020). , Available at SSRN: https://ssrn.com/abstract=3428468 or http://dx.doi.org/10.2139/ssrn.3428468

Joseph I. Uduji

University of Nigeria Enugu Campus ( email )

Department of Accountancy
Box 15540, Enugu
Enugu, NC Enugu 234
Nigeria

Elda N. Okolo-Obasi

Development Strategy Centre Nigeria ( email )

84Nza Street Independence Layout Enugu
Enugu, 400001
Nigeria
08063631111 (Phone)
400001 (Fax)

Simplice Asongu (Contact Author)

African Governance and Development Institute ( email )

P.O. Box 8413
Yaoundé, 8413
Cameroon

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