Advance Fundraising Techniques: An Evidence from Non-Profit Organizations

Pakistan Journal of Humanities and Social Sciences January – March 2019, Volume 7, No. 1, Pages 147 – 157

11 Pages Posted: 7 Aug 2019

See all articles by Nadeem Maqbool

Nadeem Maqbool

The Islamia University of Bahawalpur - Department of Management Sciences

Shazma Razzaq

National College of Business Administration and Economics (NCBA&E)

Waseem Ul Hameed

Universiti Utara Malaysia - School of Economics, Finance and Banking

Muhammad Atif Nawaz

Department of Economics,; Department of Economics, The Islamia University of Bahawalpur, Pakistan

Shafqat Ali Niaz

Bahria University, Lahore, Pakistan

Date Written: August 4, 2019

Abstract

The purpose of this research study is to explore the advance fundraising techniques in the nonprofit, charitable, philanthropic organizations for the purpose of fundraising. This research study completed on the basis of primary data that is taken from NGO’s in the region of Punjab. Frequency distribution statistical technique is used in this research paper for analyzing the data. Data collection was completed through questionnaire, face to face interviews, telephonic interviews, survey through e-mails from the presidents of the non-profit organization and members of NGO which are working in the Punjab region. NGO’s such as Alpine Welfare, Umeed Welfare, People Woman Welfare Organization, Human development Form etc. were contacted for data collection. Fundraising is the management function. After the research we would be able to understand the advance fundraising techniques and methods. We have found the positive impact of technological media like YouTube, Face book, Twitter, and TV campaigns on the fundraising. In this research it is found that how donor’s relationship can create for fundraising. This research helps to the fundraiser for the fund generating. It gives a way to nonprofit charitable organization to increase their worth of money. The application of this research provides fundraising managers that is the good for any organization profitable or nonprofitable organizations.

Keywords: Fundraising techniques, Donors communication, charitable organization, NGOs

Suggested Citation

Maqbool, Nadeem and Razzaq, Shazma and Ul Hameed, Waseem and Atif Nawaz, Muhammad and Ali Niaz, Shafqat, Advance Fundraising Techniques: An Evidence from Non-Profit Organizations (August 4, 2019). Pakistan Journal of Humanities and Social Sciences January – March 2019, Volume 7, No. 1, Pages 147 – 157, Available at SSRN: https://ssrn.com/abstract=3431827

Nadeem Maqbool (Contact Author)

The Islamia University of Bahawalpur - Department of Management Sciences ( email )

Pakistan

Shazma Razzaq

National College of Business Administration and Economics (NCBA&E) ( email )

40/E-1, Gulberg-III
National College of Business Administration & Econ
Lahore, Punjab 54660
Pakistan

Waseem Ul Hameed

Universiti Utara Malaysia - School of Economics, Finance and Banking ( email )

Sintok, Sintok 06010
Malaysia

Muhammad Atif Nawaz

Department of Economics, ( email )

Bahawalpur
Bahawalpur
Bahawalpur, PA Punjab 63100
Pakistan

Department of Economics, The Islamia University of Bahawalpur, Pakistan ( email )

Bahawalpur
Bahawalpur
Bahawalpur, PA Punjab 63100
Pakistan

Shafqat Ali Niaz

Bahria University, Lahore, Pakistan ( email )

E.8 Shangrilla Road
Naval Complex
Islamabad, 44000
Pakistan

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