Customer Relationship Management (CRM) as a Life Style

Pakistan Journal of Humanities and Social Sciences, October – December 2018, Volume 6, No. 4, Pages 612 – 619

8 Pages Posted: 8 Aug 2019

See all articles by Hussein A. Al-Homery

Hussein A. Al-Homery

Universiti Utara Malaysia

Hasbullah Asharai

Universiti Teknologi Petronas - Department of Management & Humanities

Azizah Ahmad

Institute for Advanced and Smart Digital Opportunities, School of Computing, Universiti Utara Malaysia

Date Written: October 5, 2019

Abstract

This article is about the concept of CRM life style. It is an intellectual concept, where the researcher analyses the abbreviation “CRM” by returning each letter to its origin to prove the hypothesis of the concept. Where the researcher proposes the CRM database structure for the CRM process as a customer life style, where it depends on the business workflow process and the specialty of each business, and where the database structure tried in our case study for an authorized automobile dealer in Riyadh, Saudi Arabia.

Keywords: CRM Life Style, CRM Business Process, CRM Workflow, CRM Database Structure

Suggested Citation

A. Al-Homery, Hussein and Asharai, Hasbullah and Ahmad, Azizah, Customer Relationship Management (CRM) as a Life Style (October 5, 2019). Pakistan Journal of Humanities and Social Sciences, October – December 2018, Volume 6, No. 4, Pages 612 – 619, Available at SSRN: https://ssrn.com/abstract=3432372

Hussein A. Al-Homery (Contact Author)

Universiti Utara Malaysia ( email )

Sintok
COLGIS, UUM
Sintok, KY KEDAH DARUL 06010
Malaysia

Hasbullah Asharai

Universiti Teknologi Petronas - Department of Management & Humanities ( email )

Seri Iskandar
Teronoh, Perak 32610
Malaysia

Azizah Ahmad

Institute for Advanced and Smart Digital Opportunities, School of Computing, Universiti Utara Malaysia ( email )

Sintok
COLGIS, UUM
Sintok, KY KEDAH DARUL 06010
Malaysia

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