50 Maneras De Hacer Los Medios Redituable (50 Ways to Make Media Pay)

48 Pages Posted: 12 Aug 2019

See all articles by Damian Radcliffe

Damian Radcliffe

University of Oregon, School of Journalism and Communication; Cardiff University, School of Journalism, Media and Cultural Studies; The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University

Date Written: August 5, 2019

Abstract

Spanish Abstract: Este informe se divide entre seis capítulos que presenta los generadores de ingresos principales para editores: muros de pago, suscripciones, publicidad, libres de anuncios, eventos, y e-commerce. Se acaba por mirar a estrategias de crear ingresos emergentes que editores están empezando a utilizar y probar con éxito. El informe también tiene apéndice comprehensivo que conecta a artículos con los estudios de caso y ejemplos. Fue publicado originalmente por What’s New in Publishing (WNIP) con auspicio de Sovrn, este informe libre apunta a provocar nuevas ideas y asi como reafirmar estrategias del editor actuales.

English Abstract: Originally published by What’s New in Publishing and sponsored by Sovrn, this report is divided into six chapters which underpin the main revenue drivers for publishers: paywalls, subscriptions, advertising, ad-free models, events, and ecommerce.

It finishes with a look at the new emerging methods that publishers are beginning to use and experiment with successfully.

The report also comes with a comprehensive appendix that links to stories featuring case studies and examples of all the revenue strategies covered.

The English version of this paper can be found at http://ssrn.com/abstract=3374164

Note: Downloadable document is in Spanish.

Keywords: Muros De Pago, Subscripcione, Publicidad, Libres De Anuncios, Eventos, E-commerce, Métodos Emergentes

JEL Classification: M30, M31, M37, M00

Suggested Citation

Radcliffe, Damian, 50 Maneras De Hacer Los Medios Redituable (50 Ways to Make Media Pay) (August 5, 2019). Available at SSRN: https://ssrn.com/abstract=3432597 or http://dx.doi.org/10.2139/ssrn.3432597

Damian Radcliffe (Contact Author)

University of Oregon, School of Journalism and Communication ( email )

1280 University of Oregon
Eugene, OR 97403
United States

HOME PAGE: http://journalism.uoregon.edu/member/radcliffe-damian/

Cardiff University, School of Journalism, Media and Cultural Studies ( email )

Aberconway Building
Colum Drive
Cardiff, Wales CF10 3EU
United Kingdom

HOME PAGE: http://www.cardiff.ac.uk/people/view/201298-radcliffe-damian

The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University ( email )

3022 Broadway
New York, NY 10027
United States

HOME PAGE: http://towcenter.org/academics/damian-radcliffe/

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