Google Shopping in Brazil: Highlights of CADE’s Decision and Takeaways for Digital Economy Issues

Concurrences e-Bulletin, 2019

6 Pages Posted: 19 Aug 2019

See all articles by Paulo Burnier da Silveira

Paulo Burnier da Silveira

Brazilian Competition Authority (CADE)

Victor Oliveira Fernandes

University of São Paulo (USP)

Date Written: August 9, 2019

Abstract

This paper intends to highlight key aspects of the Google Shopping Antitrust case in Brazil in order to shed light on the Brazilian perspective of its main findings, including some takeaways of its understanding of potential competition issues in the digital market. With this in mind, the paper will focus on three aspects of CADE’s decision following the structure below (i). Theory of harm; (ii) Effects analysis and (iii) Remedies. At the end, final remarks will conclude the paper and try to inform readers on future perspectives of competition issues related to digital economy in Brazil.

Keywords: Antitrust; Digital Economy

Suggested Citation

da Silveira, Paulo Burnier and Fernandes, Victor, Google Shopping in Brazil: Highlights of CADE’s Decision and Takeaways for Digital Economy Issues (August 9, 2019). Concurrences e-Bulletin, 2019, Available at SSRN: https://ssrn.com/abstract=3435159 or http://dx.doi.org/10.2139/ssrn.3435159

Paulo Burnier Da Silveira

Brazilian Competition Authority (CADE) ( email )

Brazil

Victor Fernandes (Contact Author)

University of São Paulo (USP) ( email )

Ave Prof Luciano Gualberto 908
São Paulo
Brazil

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