The Role of Internet Marketing on E-Commerce

Business and Management Horizons, 2018, Vol. 6, No. 1

11 Pages Posted: 16 Aug 2019

See all articles by Hossein Niavand

Hossein Niavand

University of Mysore, BN Bahadur Institute of Management Sciences, Department of Studies in Business Administration, Students

R. Mahesh

University of Mysore

Date Written: May 2018

Abstract

In this article, the examiner will consider the best Internet promoting routes for the achievement of a business. The principal goal of this article is only understanding the effect of the Internet on various showcasing regions, for example, item improvement and administration arrangement, advancement, valuing and conveyance channels. It is demonstrated that when makers associate straightforwardly with shoppers and abbreviate the circulation channels, wasteful aspects can be killed, item conveyance time can be diminished, and producers can construct the nearer association with purchasers. Purchasers utilize the Internet to lessen costs, discover items generally inaccessible, or increment their shopping accommodation. Online shoppers expect simple, justifiable, and secure requesting and instalment frameworks. Clients need confirmation that requests will be filled promptly. Internet business makes an incentive for clients from various perspectives. Clients are dealt with as a market of one. They can get a more prominent assortment of items, regularly at bringing down costs. The study suggests that businesses should pay special attention to the impacts of the Internet and its uses in marketing to be successful and profitable.

Keywords: internet marketing, E-commerce, E-marketing, promotion

Suggested Citation

Niavand, Hossein and Mahesh, R., The Role of Internet Marketing on E-Commerce (May 2018). Business and Management Horizons, 2018, Vol. 6, No. 1. Available at SSRN: https://ssrn.com/abstract=3436977 or http://dx.doi.org/10.2139/ssrn.3436977

Hossein Niavand (Contact Author)

University of Mysore, BN Bahadur Institute of Management Sciences, Department of Studies in Business Administration, Students ( email )

India

R. Mahesh

University of Mysore ( email )

Mysore
Karnataka
Manasagangotri, karnataka
India

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