The Analysis of Marketing Milk Factories and Effects on Customers Behaviours Mechanism

Haghighat et al., J Account Mark 2015, 4:3

4 Pages Posted: 25 Aug 2019

See all articles by Farzaneh Haghighat Nia

Farzaneh Haghighat Nia

University of Mysore - University of Mysore

R Thimmarayappa

University of Mysore - Department of Studies in Commerce

Hossein Niavand

University of Mysore, BN Bahadur Institute of Management Sciences, Department of Studies in Business Administration, Students

Date Written: August 16, 2019

Abstract

Consumption of its way on the incidence of many physical illnesses opens. However, according to statistics available per capita consumption of this nutrient among Indian is well below the world average that this rate of prevalence of diseases such as osteoporosis, calcium deficiency and many other diseases among Indians enhances the frequency of losses and losses for the country. Though very heavy losses and calculate an integral charges physical and mental growth can be accounted for essentially not. Due to this short introduction to the need for extensive research in order to check the effects of various factors on consumer behavior mechanism dairy products is inevitable. In line with this study, it was felt necessary to do. This research attempts to answer this question is the impact of marketing milk factors (income, familiarity with various types of dairy products, easy access to milk, packaging and the importance of awareness of the benefits of milk) on the mechanisms and behavioral mechanisms people use this product what. This research on the topic was above 250 citizens and consumers of milk in the city of Mysore in India (for example) that were selected by stratified random, was examined. The results showed that the above factors and determine the main factors in the marketing and consumption of dairy products.

Keywords: Milk; Marketing; Factory; Information

Suggested Citation

Haghighat Nia, Farzaneh and Thimmarayappa, R and Niavand, Hossein, The Analysis of Marketing Milk Factories and Effects on Customers Behaviours Mechanism (August 16, 2019). Haghighat et al., J Account Mark 2015, 4:3. Available at SSRN: https://ssrn.com/abstract=3438474

Farzaneh Haghighat Nia (Contact Author)

University of Mysore - University of Mysore ( email )

Manasagangotri, University Of Mysore
Mysore, Karnataka 570006
India

R Thimmarayappa

University of Mysore - Department of Studies in Commerce

Mysore, 570006
India

Hossein Niavand

University of Mysore, BN Bahadur Institute of Management Sciences, Department of Studies in Business Administration, Students ( email )

India

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