Does Size Matter? An Evaluation of Institutional Internet Ranking Metrics

24 Pages Posted: 12 Jan 2020

See all articles by Izzat Alsmadi

Izzat Alsmadi

Texas A&M University (TAMU) - San Antonio

ZW Taylor

The University of Texas at Austin; Trellis Company

Date Written: August 23, 2019

Abstract

Institutional Internet presence and popularity ranking systems—such as Webometrics—are novel and purport to consider institutional size (in workforce and Internet volume) when ranking institutions of higher education. Using statistical methods and the Google Trends database, this study found influence of institutional size and Internet presence as a major contributing factor to institutional ranking. As a result, smaller, less-wealthy institutions are disadvantaged by these ranking systems. We conclude by proposing feasible methods of normalizing and equalizing these factors, allowing prospective students and other educational stakeholders a more accurate evaluation of an institution’s Internet presence and popularity.

Keywords: institutional ranking, Internet popularity, Internet presence, Google Trends

Suggested Citation

Alsmadi, Izzat and Taylor, ZW, Does Size Matter? An Evaluation of Institutional Internet Ranking Metrics (August 23, 2019). Available at SSRN: https://ssrn.com/abstract=3441943 or http://dx.doi.org/10.2139/ssrn.3441943

Izzat Alsmadi

Texas A&M University (TAMU) - San Antonio ( email )

One University Way
San Antonio, TX 78224
United States

ZW Taylor (Contact Author)

The University of Texas at Austin ( email )

TX
United States

Trellis Company

301 Sundance Parkway
Round Rock, TX 78681
United States

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