How Big is the “Lemons” Problem? Historical Evidence from French Wines
62 Pages Posted: 14 Sep 2019 Last revised: 23 Apr 2020
Date Written: April 21, 2020
This paper provides empirical evidence on the welfare losses associated with asymmetric information about product quality in a competitive market. When consumers cannot observe product characteristics at the time of purchase, atomistic producers have no incentive to supply costly quality. We compare wine prices across administrative districts around the enactment of historic regulations aimed at certifying the quality of more than 250 French appellation wines to identify welfare losses from asymmetric information. We estimate that these losses amount to more than 7% of total market value, suggesting an important role for credible certification schemes.
Keywords: asymmetric information, quality uncertainty, wine, France, appellation
JEL Classification: D82, N54, Q18
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