Achieving the Potentials of Your Organization -- How to Overcome the Dangers of Commoditization

50 Pages Posted: 31 Oct 2002

See all articles by Arnoldo C. Hax

Arnoldo C. Hax

Massachusetts Institute of Technology (MIT) - Sloan School of Management

Date Written: September 2002

Abstract

This paper introduces briefly the Delta Model - a new strategic management framework. It then proceeds to examine the challenges that an organization has to prevent the danger of commoditization of its business. The paper reflects on some personal experiences of the author to implement the Delta Model in a variety of real-life settings and its provides valuable recommendations on how to make the transformation from a Best Product to a Total Customer Solutions position.

Keywords: Delta Model, Strategy, Strategic Management Framework, Total Customer Solutions

Suggested Citation

Hax, Arnoldo C., Achieving the Potentials of Your Organization -- How to Overcome the Dangers of Commoditization (September 2002). Available at SSRN: https://ssrn.com/abstract=344561 or http://dx.doi.org/10.2139/ssrn.344561

Arnoldo C. Hax (Contact Author)

Massachusetts Institute of Technology (MIT) - Sloan School of Management ( email )

E52-587
Cambridge, MA 02142
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