Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers

Lim, Y. M., Cheng, B. L., Cham, T. H., Ng, C. K. Y., & Tan, J. X. (2019). Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers. Journal of Marketing Advances and Practices, 1(2), 11-24.

14 Pages Posted: 24 Sep 2019

See all articles by Lim Yet Mee

Lim Yet Mee

Tunku Abdul Rahman University (UTAR)

Cheng Boon Liat

Sunway University College

Tat Huei Cham

Universiti Tunku Abdul Rahman (UTAR)

Caryn Ng

Tunku Abdul Rahman University (UTAR)

Jue Xin Tan

Tunghai University

Date Written: July 1, 2019

Abstract

Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet users on their perceptions and attitudes toward online shopping. Data were collected from 500 respondents via social network website, Facebook. The results of the study revealed that men are more in favour of online shopping, have positive attitude towards web advertising, and perceive online shopping as more useful compared to women. On the other hand, women users perceive online shopping to be joyful than men. This research results have profound implications on online retailers and marketers.

Keywords: E-commerce; Online Shopping; e-Retailing; Consumer Behaviour; Information System

Suggested Citation

Yet Mee, Lim and Boon Liat, Cheng and Cham, Tat Huei and Ng, Caryn and Tan, Jue Xin, Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers (July 1, 2019). Lim, Y. M., Cheng, B. L., Cham, T. H., Ng, C. K. Y., & Tan, J. X. (2019). Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers. Journal of Marketing Advances and Practices, 1(2), 11-24.. Available at SSRN: https://ssrn.com/abstract=3446193

Lim Yet Mee (Contact Author)

Tunku Abdul Rahman University (UTAR) ( email )

Sungai Long Campus Lot PT 21144
Bandar Sg. Long, Cheras, Selangor D.E.,
Bandar Sungai Long, 43000
Malaysia

Cheng Boon Liat

Sunway University College ( email )

No. 5, Jalan Universiti
Bandar Sunway
Petaling Jaya, 46150
Malaysia

Tat Huei Cham

Universiti Tunku Abdul Rahman (UTAR) ( email )

Sungai Long Campus Lot PT 21144
Bandar Sg. Long, Cheras, Selangor D.E.,
Bandar Sungai Long, 43000
Malaysia

Caryn Ng

Tunku Abdul Rahman University (UTAR) ( email )

Sungai Long Campus Lot PT 21144
Bandar Sg. Long, Cheras, Selangor D.E.,
Bandar Sungai Long, 43000
Malaysia

Jue Xin Tan

Tunghai University ( email )

Taichung 407
Taiwan

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