Pregnancy and Alcohol Purchases: Evidence from Scanner Data
19 Pages Posted: 7 Sep 2019 Last revised: 10 Jan 2020
Date Written: July 15, 2019
We analyze household-level changes in alcohol consumption in response to pregnancy. Using scanner data, we identify households with a pregnant household member. Within an event study and a dynamic difference-in-differences estimation, we find that during a first pregnancy, households reduce their alcohol purchases by 35%. After pregnancy, purchases of alcohol are 31% lower than before pregnancy. We do not find any effect during the second pregnancy. We argue that lower consumption during pregnancy changes habits and reduces consumption in the long term. We exclude other explanations and comment on policy implications.
Keywords: Pregnancy, Alcohol, Habits
JEL Classification: D12, D91, I12
Suggested Citation: Suggested Citation