Pregnancy and Alcohol Purchases: Evidence from Scanner Data

19 Pages Posted: 7 Sep 2019 Last revised: 10 Jan 2020

See all articles by Aljoscha Janssen

Aljoscha Janssen

Singapore Management University; Research Institute of Industrial Economics (IFN)

Elle Parslow

Stockholm School of Economics - Department of Economics

Date Written: July 15, 2019

Abstract

We analyze household-level changes in alcohol consumption in response to pregnancy. Using scanner data, we identify households with a pregnant household member. Within an event study and a dynamic difference-in-differences estimation, we find that during a first pregnancy, households reduce their alcohol purchases by 35%. After pregnancy, purchases of alcohol are 31% lower than before pregnancy. We do not find any effect during the second pregnancy. We argue that lower consumption during pregnancy changes habits and reduces consumption in the long term. We exclude other explanations and comment on policy implications.

Keywords: Pregnancy, Alcohol, Habits

JEL Classification: D12, D91, I12

Suggested Citation

Janssen, Aljoscha and Parslow, Elle, Pregnancy and Alcohol Purchases: Evidence from Scanner Data (July 15, 2019). Available at SSRN: https://ssrn.com/abstract=3446559 or http://dx.doi.org/10.2139/ssrn.3446559

Aljoscha Janssen (Contact Author)

Singapore Management University ( email )

Li Ka Shing Library
70 Stamford Road
Singapore 178901, 178899
Singapore

Research Institute of Industrial Economics (IFN) ( email )

Box 55665
Grevgatan 34, 2nd floor
Stockholm, SE-102 15
Sweden

Elle Parslow

Stockholm School of Economics - Department of Economics ( email )

P.O. Box 6501
Sveavagen 65
S-113 83 Stockholm
Sweden

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