A New Market for Wipro (Wings for Success)

Indian Institute of Information Technology, Allahabad, Management Research Book, MREM222C 1(1), 2017

6 Pages Posted: 17 Sep 2019

See all articles by Kuldeep Singh

Kuldeep Singh

CMS Business School, JAIN Deemed to be University; Indian Institute of Information Technology, Allahabad; Shiva Institute of Management Studies

Date Written: January 15, 2017

Abstract

This study focuses on addressing some new opportunities for Wipro. The present study has been undertaken through the two-stage approach; first, a theoretical model is constructed using factors study of various research papers in the same context. Second, Expert mining has been performed through Expert Opinion survey in which it was realized that if Wipro try to go for SC (Social Commerce) Market which is the combination of social networking services and E-commerce services, then With this Wipro can provide many services at a single platform like messaging, video sharing, video chat, voice calling, apart from these Wipro can provide E-commerce services also with the same platform.

Keywords: Wipro, New Market, Expert Mining, Social Commerce

JEL Classification: L1, M31, M37

Suggested Citation

Singh, Kuldeep, A New Market for Wipro (Wings for Success) (January 15, 2017). Indian Institute of Information Technology, Allahabad, Management Research Book, MREM222C 1(1), 2017, Available at SSRN: https://ssrn.com/abstract=3449910

Kuldeep Singh (Contact Author)

CMS Business School, JAIN Deemed to be University ( email )

204, Finance Dept
CMS Business School
Bangalore, IN 560009
India
9650706700 (Phone)

Indian Institute of Information Technology, Allahabad ( email )

Deoghat
Jhalwa
Allahabad, Uttar Pradesh 211012
India
9650706700 (Phone)
211012 (Fax)

HOME PAGE: http://sites.google.com/view/ks9650

Shiva Institute of Management Studies ( email )

Ghaziabad, IN 201001
India

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
81
Abstract Views
487
Rank
547,134
PlumX Metrics