A New Market for Wipro (Wings for Success)
Indian Institute of Information Technology, Allahabad, Management Research Book, MREM222C 1(1), 2017
6 Pages Posted: 17 Sep 2019
Date Written: January 15, 2017
Abstract
This study focuses on addressing some new opportunities for Wipro. The present study has been undertaken through the two-stage approach; first, a theoretical model is constructed using factors study of various research papers in the same context. Second, Expert mining has been performed through Expert Opinion survey in which it was realized that if Wipro try to go for SC (Social Commerce) Market which is the combination of social networking services and E-commerce services, then With this Wipro can provide many services at a single platform like messaging, video sharing, video chat, voice calling, apart from these Wipro can provide E-commerce services also with the same platform.
Keywords: Wipro, New Market, Expert Mining, Social Commerce
JEL Classification: L1, M31, M37
Suggested Citation: Suggested Citation