Download This PaperThe Strategic Management of Execution
10 Pages Posted: 13 Sep 2019
Date Written: September 11, 2019
Abstract
“Tell me David, is it better to have a great strategy poorly executed, or a so-so strategy really well executed?” The age-old question suggests there is a fundamental tradeoff between strategy and execution. The tone in which it is asked typically flags that the questioner already knows the answer - the superiority of execution over strategy. But is this really true? Does, to borrow a phrase, execution eat strategy for lunch?
Suggested Citation: Suggested Citation
Collis, David J., The Strategic Management of Execution (September 11, 2019). Harvard Business School Strategy Unit Working Paper No. 20-026, 2019. Available at SSRN: https://ssrn.com/abstract=3452838 or http://dx.doi.org/10.2139/ssrn.3452838
David J. Collis (Contact Author)
Harvard University - Business School (HBS) ( email )
Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
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