Why Has Strategy Become Irrelevant? Understanding the Complete Strategy Landscape
12 Pages Posted: 13 Sep 2019
Date Written: September 11, 2019
Developing the firm’s strategy was once seen as the most important task facing a CEO. Yet in the last twenty years, the practice of strategy has been relegated to a routinized function – part of the annual planning process, like performance management and succession planning reviews – necessary and useful, but neither vitally important nor the focus of CEO attention. Why has strategy lost its primacy and relevance? And can it recover its exalted position in C-suite discussions?
Suggested Citation: Suggested Citation
Collis, David J., Why Has Strategy Become Irrelevant? Understanding the Complete Strategy Landscape (September 11, 2019). Harvard Business School Strategy Unit Working Paper No. 20-027, 2019, Available at SSRN: https://ssrn.com/abstract=3452842 or http://dx.doi.org/10.2139/ssrn.3452842
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