The Value Potential of New Business Models

11 Pages Posted: 13 Sep 2019

See all articles by David J. Collis

David J. Collis

Harvard University - Business School (HBS)

Date Written: September 11, 2019


One attempt to regain the ground that strategy has recently lost, which was described in the first article, has been the introduction of “business models” as the precursor to competitive positioning within an industry. Understanding a business model provides a shorthand description of how value is created - although the business model, by itself, does not determine how profitable it will be for any firm: for that we need to examine the complete strategy landscape.

Suggested Citation

Collis, David J., The Value Potential of New Business Models (September 11, 2019). Harvard Business School Strategy Unit Working Paper No. 20-028, 2019, Available at SSRN: or

David J. Collis (Contact Author)

Harvard University - Business School (HBS) ( email )

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Morgan 270C
Boston, MA 02163
United States

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