The Role of Pre-Innovation Platform Activity for Diffusion Success: Evidence from Consumer Innovations on a 3D Printing Platform

39 Pages Posted: 23 Sep 2019 Last revised: 6 Feb 2020

See all articles by Jörg Claussen

Jörg Claussen

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management); Copenhagen Business School - Department of Innovation and Organizational Economics

Maria Halbinger

City University of New York (CUNY) - Narendra Paul Loomba Department of Management

Date Written: February 2020

Abstract

Digital platforms are becoming increasingly important for household sector innovators that seek support for the innovation process and that want to make innovations available to large audiences. Innovation development and diffusion is especially challenging for first-time innovators as they cannot build on experiences from prior innovations. We argue that first-time innovators can increase the diffusion success of their innovations by engaging in pre-innovation platform activities. We use the context of the 3D printing platform Thingiverse to show that a consumer’s pre-innovation platform activity increases innovation diffusion success and that frequency, quality and relatedness of a consumer’s pre-innovation platform activity promotes this effect. We find support that innovation quality, the use of recombinant innovations, and innovation documentation are three mechanisms through which pre-innovation platform activities translate into higher diffusion success of consumers’ first innovation.

Keywords: household sector innovation, diffusion, platforms, 3D printing

Suggested Citation

Claussen, Jörg and Halbinger, Maria, The Role of Pre-Innovation Platform Activity for Diffusion Success: Evidence from Consumer Innovations on a 3D Printing Platform (February 2020). Research Policy, Forthcoming, Baruch College Zicklin School of Business Research Paper No. 2019-10-01, Available at SSRN: https://ssrn.com/abstract=3453220 or http://dx.doi.org/10.2139/ssrn.3453220

Jörg Claussen (Contact Author)

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) ( email )

Kaulbachstr. 45
Munich, DE 80539
Germany

Copenhagen Business School - Department of Innovation and Organizational Economics ( email )

Kilevej 14A
Frederiksberg, 2000
Denmark

Maria Halbinger

City University of New York (CUNY) - Narendra Paul Loomba Department of Management

NY
United States

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