Churnalism in Shadow of Journalism: Strategy of Newspaper to Balance Between Churnalism and Journalism

13 Pages Posted: 23 Sep 2019

Date Written: March 1, 2019


“CHURNALISM” is transformed shape of journalism in which journalists relay on pre-packaged news, press releases, second hand information and already published news on different forums. The uses of unchecked news and recycling it by journalists which are given by reporters, news agencies and news organizations through their own findings, observations and investigations divert Journalism into “Churnalism”. Rather news making by journalists, journalists manage news flow and not committed to uncover truth and spread pseudo news. In case of presence of propaganda in any news which is published, Propaganda will be recycled after coming under the process of “Churnalism”. Journalists performed these activities regarding news gathering by getting influenced or because of unavailability of facilities which helps a journalist to make news authentic journalistically. The purpose of this study is to investigate the balance of journalism and “Churnalism” in the newspapers which are published in Islamabad and journalistic strategies of newspapers to balancing of news. The research focuses on qualitative analysis of semi- structured interviews which are conducted from professional journalists who are correspondents in Urdu and English newspapers. Propaganda model of Edward S. Herman's and Noam Chomsky's was applied in this research. Sampling technique that is used in this research is Proportionate Stratified Sampling method under which Interviews have been conducted with N= (8) journalists which were selected from all newspapers who are registered journalist in national press club and working in Islamabad. Semi-structured interview method with a predetermined questionnaire was prepared consisting of some questions to explore journalistic strategies. The analysis of interviews revealed that journalists usually have multiple beats and burden of work and cannot meet the given target which is given by news organizations. So, journalists make a tiny change in given material and get it ready for publishing by their own name. This research also revealed that journalists get bound by owners of news organizations to distort the news to cover news from specific angle, journalists perform accordingly to save themselves from discharging of employment.

Keywords: churnalism, journalism, journalist, News source, journalistic strategies

Suggested Citation

Sibghat Allah, Hafiz, Churnalism in Shadow of Journalism: Strategy of Newspaper to Balance Between Churnalism and Journalism (March 1, 2019). Available at SSRN: or

Hafiz Sibghat Allah (Contact Author)

Rims ( email )

Sector 1-14
274, Peshawar road, Rawalpindi
Islamabad, Federal 44000
0092-313-7887-459 (Phone)


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