Card-Sales Response to Merchant Contactless Payment Acceptance: Causal Evidence

34 Pages Posted: 3 Oct 2019

See all articles by David Bounie

David Bounie

Télécom Paris

Youssouf Camara

Télécom Paris; Ecole Polytechnique, Palaiseau

Date Written: September 25, 2019

Abstract

Disruptive innovations in digital payments are happening in a large number of countries around the world. While consumers may access to a wide variety of payment technologies, a natural question arises: does accepting a new payment technology allow merchants to increase their business sales? Using matching and difference-in-difference techniques on a unique sample of about 275,580 merchants in France, we find that accepting contactless payments in 2018 increases on average the card-sales amount by 17 percent (and by 20 percent the card-sales count) compared to merchants who do not accept contactless payments. We also find evidence that accepting contactless payments exerts a positive spillover of about 3 percent in the amount of contact card sales, and is also more profitable for small merchants and new entrepreneurs.

Keywords: Card acceptance, contactless cards, digital payments, difference in difference

JEL Classification: C21, E21, E42, O33

Suggested Citation

Bounie, David and Camara, Youssouf, Card-Sales Response to Merchant Contactless Payment Acceptance: Causal Evidence (September 25, 2019). Available at SSRN: https://ssrn.com/abstract=3459419 or http://dx.doi.org/10.2139/ssrn.3459419

David Bounie (Contact Author)

Télécom Paris ( email )

19 Place Marguerite Perey
Palaiseau, 91120
France

Youssouf Camara

Télécom Paris ( email )

19 Place Marguerite Perey
Palaiseau, 91120
France

Ecole Polytechnique, Palaiseau ( email )

Route de Saclay
Palaiseau, 91128
France

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