Social Media Networking and the Impact It Has on Enterprise Application Software
Global Journal of Business Research, v. 13 (2) p. 37-45, 2019
9 Pages Posted: 9 Oct 2019
Date Written: 2019
Social Media networking has become an integral part of daily life for both individuals and organizations. This paper will look at how Social Media plays a vital role in organizations. It will show how corporations use these Social Media networking websites, and how it correlates to their Enterprise Application Software including Customer Relationship Management and Enterprise Resource Planning systems. In addition, it will explain how corporations are growing their Social Media presence by acquiring other corporations and companies. A summary of results from a study conducted on the views of business professionals with regard to Social Media will also be presented.
Keywords: Social Media Networking, Enterprise Application Software, Customer Relationship Management (CRM), Enterprise Resource Planning (ERP)
JEL Classification: D83, L86, M10, M20, M30, M40, M50
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