Analysis of Manufacturing Methods Using Market Demand Dynamics
Review of Business & Finance Studies, v. 10 (1) p. 61-76, 2019
16 Pages Posted: 12 Feb 2020
Date Written: 2019
This study analysed manufacturing strategy based on market dynamism. It showed how the knowledge of price and demand changes of products can be used as a tool to identify appropriate manufacturing processes and strategies for production. Using a qualitative methodology, specifically, a case method, the plausible alignment between the different product categories, manufacturing process and strategies are established. The contingency theory and the perspective of the theory of swift, even flow (TSEF) are used as the theoretical bases for this study. The result shows an alignment of the product type with the process and strategy types for the functional-necessity product category and some deviations for the innovative functional product category.
Keywords: Manufacturing method, Product-Process Matrix, Functional-Necessity Products, Innovative-Luxury Products, Price Elasticity of Demand
JEL Classification: M1, L1, L6
Suggested Citation: Suggested Citation