Analysis of Manufacturing Methods Using Market Demand Dynamics

Review of Business & Finance Studies, v. 10 (1) p. 61-76, 2019

16 Pages Posted: 12 Feb 2020

Date Written: 2019

Abstract

This study analysed manufacturing strategy based on market dynamism. It showed how the knowledge of price and demand changes of products can be used as a tool to identify appropriate manufacturing processes and strategies for production. Using a qualitative methodology, specifically, a case method, the plausible alignment between the different product categories, manufacturing process and strategies are established. The contingency theory and the perspective of the theory of swift, even flow (TSEF) are used as the theoretical bases for this study. The result shows an alignment of the product type with the process and strategy types for the functional-necessity product category and some deviations for the innovative functional product category.

Keywords: Manufacturing method, Product-Process Matrix, Functional-Necessity Products, Innovative-Luxury Products, Price Elasticity of Demand

JEL Classification: M1, L1, L6

Suggested Citation

Moradeyo, Adenike A., Analysis of Manufacturing Methods Using Market Demand Dynamics (2019). Review of Business & Finance Studies, v. 10 (1) p. 61-76, 2019 . Available at SSRN: https://ssrn.com/abstract=3462053

Adenike A. Moradeyo (Contact Author)

Augustine University, Lagos, Nigeria ( email )

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