Using the Power of Storytelling to Shape Your Institution’s Narrative

24(1) AALL Spectrum 36

3 Pages Posted: 16 Oct 2019 Last revised: 10 Sep 2020

Date Written: September 1, 2019

Abstract

The article discusses how law libraries can leverage their archives and special collections to position themselves as a key contributor to fundraising and alumni development. Successful fundraising reminds law school administration of the value law libraries can add to the organization and further cements the law library’s role in the academic and social fabric of the law school. Archives and special collections can uncover “missing” or “unengaged” alumni by prompting additional conversations via social media, the law school website, and other events. The archives can contribute to donor relations programs by showcasing materials that provide insight to the law school’s mission and vision. The library can use this opportunity to foster stronger relationships with other campus entities, such as student affinity groups, communications staff, information technology staff, and development staff. While this article mentions the experiences of an academic law library, the fundraising strategies proposed in the article may also be used for private law libraries as well.

Keywords: archives, special collections, library, alumni, law library, fundraising, development, collaboration

Suggested Citation

de Perio Wittman, Jessica, Using the Power of Storytelling to Shape Your Institution’s Narrative (September 1, 2019). 24(1) AALL Spectrum 36, Available at SSRN: https://ssrn.com/abstract=3463347

Jessica De Perio Wittman (Contact Author)

University of Connecticut School of Law ( email )

55 Elizabeth Street
Hartford, CT 06105
United States
(860) 570-5109 (Phone)

HOME PAGE: http://www.law.uconn.edu/faculty/profiles/jessica-de-perio-wittman

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
15
Abstract Views
147
PlumX Metrics