Street Name Fluency and Housing Prices

64 Pages Posted: 14 Oct 2019 Last revised: 13 Apr 2021

See all articles by Sumit Agarwal

Sumit Agarwal

National University of Singapore

Maggie R. Hu

Zicklin School of Business, Baruch College - The City University of New York

Adrian D. Lee

Deakin University - Department of Finance (Property and Real Estate)

Date Written: March 22, 2021

Abstract

This paper examines whether and how street name fluency affects housing prices using a rich sample of housing transactions in Sydney, Australia. We find street names with longer words are preferred, i.e., homes on street names with more letters are priced with a 0.6% premium. Homes with unique street names are sold 1.6% (or A$10,835) higher than those with more common names, implying disfluency and uniqueness preference. Moreover, homes with less fluent street names are valued more conditional on the street name is rare or the home is in the luxury price range. This is consistent with the consumption context effect in the psychology literature that in the context of special occasion high-end goods, lower fluency and greater uniqueness makes the products feel more desirable and valuable. While we show disfluency preference on aggregate, we also find evidence of fluency preference by non-English speaking buyers and for new developments. Preferences for royal names or popular words proxied by Google Trends are also documented. Overall, our findings shed light on understanding how name fluency affects the investment decision of special occasion goods such as real estate.

Keywords: name fluency, hedonic pricing, real estate, behavioral economics

JEL Classification: R00, O18, P22, R21

Suggested Citation

Agarwal, Sumit and Hu, Maggie and Lee, Adrian D., Street Name Fluency and Housing Prices (March 22, 2021). Available at SSRN: https://ssrn.com/abstract=3463539 or http://dx.doi.org/10.2139/ssrn.3463539

Sumit Agarwal

National University of Singapore ( email )

15 Kent Ridge Drive
Singapore, 117592
Singapore
8118 9025 (Phone)

HOME PAGE: http://www.ushakrisna.com

Maggie Hu (Contact Author)

Zicklin School of Business, Baruch College - The City University of New York ( email )

55 Lexington Ave., Box B13-260
New York, NY 10010
United States

Adrian D. Lee

Deakin University - Department of Finance (Property and Real Estate) ( email )

70 Elgar Road
Melbourne, VIC 3125
Australia

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
221
Abstract Views
1,877
Rank
296,102
PlumX Metrics