Marketing Research on Food Consumers' Behavior in Georgia'S Consumer Market

British Journal of Marketing Studies, Vol. 7, Issue 4, pp.76-82, July 2019

7 Pages Posted: 16 Oct 2019

See all articles by Nugzar Todua

Nugzar Todua

Department of Marketing

K. Maghlakelidze

Ivane Javakhishvili Tbilisi State University (TSU)

Date Written: July 1, 2019

Abstract

The marketing survey of thirty products has been included in the consumer basket of Georgia. Information obtained from the respondents' surveys on the current and consumable acceptable prices of products are used by this information to construct linear, indicative and linear models to reflect the change in time.

Keywords: marketing, respondent, consumer prices, regression

JEL Classification: M30

Suggested Citation

Todua, Nugzar and Maghlakelidze, K., Marketing Research on Food Consumers' Behavior in Georgia'S Consumer Market (July 1, 2019). British Journal of Marketing Studies, Vol. 7, Issue 4, pp.76-82, July 2019 , Available at SSRN: https://ssrn.com/abstract=3465259

Nugzar Todua (Contact Author)

Department of Marketing ( email )

Tbilisi
Georgia

K. Maghlakelidze

Ivane Javakhishvili Tbilisi State University (TSU)

1, Chavchavdze Ave
Building I
Tbilisi, 0218
Georgia

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