Trade Marks and Cultural Identity

(Forthcoming) G Austin, A Christie, A Kenyon and M Richardson (eds.) Interconnected Intellectual Property, Cambridge University Press 2019

12 Pages Posted: 17 Oct 2019 Last revised: 18 Oct 2019

See all articles by Rochelle Cooper Dreyfuss

Rochelle Cooper Dreyfuss

New York University - School of Law

Susy Frankel

Victoria University of Wellington

Date Written: September 20, 2019

Abstract

In a 2017 decision, the United States Supreme Court held that constitutional commitments to free expression barred the Patent and Trademark Office from rejecting the registration of “The Slants” for an Asian rock band, even though the term is understood to disparage Asians. Because we do not agree with the Court’s view that true speech can always correct false speech, we argue that the US can learn from the ways in which New Zealand trademark jurisprudence protects cultural integrity while ensuring free speech. In so doing, we follow Sam Ricketson’s admonition that common law jurisdictions learn from one another.

Keywords: Trademarks, Registration, Free Speech, Disparagement, Cultural Identity, Māori Signs

Suggested Citation

Dreyfuss, Rochelle Cooper and Frankel, Susy R., Trade Marks and Cultural Identity (September 20, 2019). (Forthcoming) G Austin, A Christie, A Kenyon and M Richardson (eds.) Interconnected Intellectual Property, Cambridge University Press 2019, Available at SSRN: https://ssrn.com/abstract=3465943 or http://dx.doi.org/10.2139/ssrn.3465943

Rochelle Cooper Dreyfuss

New York University - School of Law ( email )

40 Washington Square South
New York, NY 10012-1099
United States
212-998-6258 (Phone)
212-995-4760 (Fax)

Susy R. Frankel (Contact Author)

Victoria University of Wellington ( email )

PO Box 600
Wellington, 6140
New Zealand

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