Study of the Factors influencing Online Buying Behaviour of Customers
ELIXIR-Peer Reviewed National Journal of Multidisciplinary Research ISSN: 2277-3428 Special Edition Sept. 2019 Vol. VIII, Page No. 492-506
21 Pages Posted: 4 Nov 2019
Date Written: September 18, 2019
Abstract
Online shopping is a phenomenon that is growing rapidly nowadays. Web-based business advertising in India is developing at a quick pace. The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing online shopping by consumers. This study is aimed to look into how consumers‟ loyalty, trust, service quality and other related factors affect the online buying behavior of customers and the selection of a seller. With the rapid development of network technology and electronic commerce, e-marketing had been formed and developed gradually. The number of Internet users is increasing at a very rapid rate which ultimately increasing the size of online purchasing of goods and services but there are certain factors which affect the buyers buying behavior, which every e-commerce business need to understand in order to attract new customers as well as to retain the existing.
Keywords: Online Shopping, Consumer Buying Behaviour, Influencing Factor, E-Commerce
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