Study of the Factors influencing Online Buying Behaviour of Customers

ELIXIR-Peer Reviewed National Journal of Multidisciplinary Research ISSN: 2277-3428 Special Edition Sept. 2019 Vol. VIII, Page No. 492-506

21 Pages Posted: 4 Nov 2019

See all articles by CMA(Dr.) Ashok Panigrahi

CMA(Dr.) Ashok Panigrahi

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Vijay Joshi

Dr. Ambedkar Institute of Management Studies and Research

Date Written: September 18, 2019

Abstract

Online shopping is a phenomenon that is growing rapidly nowadays. Web-based business advertising in India is developing at a quick pace. The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing online shopping by consumers. This study is aimed to look into how consumers‟ loyalty, trust, service quality and other related factors affect the online buying behavior of customers and the selection of a seller. With the rapid development of network technology and electronic commerce, e-marketing had been formed and developed gradually. The number of Internet users is increasing at a very rapid rate which ultimately increasing the size of online purchasing of goods and services but there are certain factors which affect the buyers buying behavior, which every e-commerce business need to understand in order to attract new customers as well as to retain the existing.

Keywords: Online Shopping, Consumer Buying Behaviour, Influencing Factor, E-Commerce

Suggested Citation

Panigrahi, Ashok and Joshi, Vijay, Study of the Factors influencing Online Buying Behaviour of Customers (September 18, 2019). ELIXIR-Peer Reviewed National Journal of Multidisciplinary Research ISSN: 2277-3428 Special Edition Sept. 2019 Vol. VIII, Page No. 492-506, Available at SSRN: https://ssrn.com/abstract=3469975

Ashok Panigrahi (Contact Author)

SVKM's Narsee Monjee Institute of Management Studies (NMIMS) ( email )

Narsee Monjee Institute of Management Studies
Mukesh Patel Technology Park
Shirpur, MS 425405
India
8888810975 (Phone)

HOME PAGE: http://nmims.irins.org/profile/149882

Vijay Joshi

Dr. Ambedkar Institute of Management Studies and Research ( email )

Deeksha Bhoomi
Nagpur, 440010
India

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
235
Abstract Views
815
Rank
236,407
PlumX Metrics