Why Digitalization Needs Value-Driven Intellectual Property Strategies
les Nouvelles - Journal of the Licensing Executives Society, Volume LIV No. 4, December 2019
6 Pages Posted: 18 Dec 2019
Date Written: October 15, 2019
Digitalization, with its enormous opportunities and risks, is the dominant game-changer of the moment for every company. In this context, many companies are wondering what the right intellectual property strategy (“IP strategy”) might be — because such a strategy must on the one hand effectively protect the business of the future. On the other hand, changing conditions make that same future very uncertain. One method has been tested in practice and can offer such protection: a value-driven IP strategy together with a value-driven business strategy. The authors show from their own experience how this approach works in both theory and practice. A value-driven IP strategy makes IP a unique strategic competitive tool for businesses.
Keywords: digitalization, value-driven intellectual property strategies, IP, IP strategy
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