Data Policy and Choices in Platforms

19 Pages Posted: 30 Oct 2019

See all articles by Hemant K. Bhargava

Hemant K. Bhargava

University of California, Davis

Olivier Rubel

University of California, Davis - Graduate School of Management

Elizabeth J. Altman

University of Massachusetts Lowell

Ramnik Arora

affiliation not provided to SSRN

Jörn Boehnke

Harvard University

Kaitlin Daniels

Washington University in St. Louis - John M. Olin Business School

Timothy Derdenger

Carnegie Mellon University - David A. Tepper School of Business

Bryan Kirschner

affiliation not provided to SSRN

Darin LaFramboise

affiliation not provided to SSRN

Pantelis Loupos

University of California, Davis - Graduate School of Management

Geoffrey Parker

Dartmouth College

Adithya Pattabhiramaiah

Georgia Institute of Technology - Scheller College of Business

Date Written: September 10, 2019

Abstract

Data policies in platform environments drive choices made by firms and consumers. The distinctive feature of platform businesses is how the combination of network effects with data analytics drives choices made by platforms themselves, as well as by their complementors and consumers. We explore how data policies drive technological, organizational and economic decisions made by platforms, complementors and consumers. We conclude by observing a need for education on digital and data interactions. Similar to financial decision-making research, scholars and policy makers should seek to understand motives and biases that influence consumers’ digital and privacy decisions in platform environments, and design suitable education for digital citizens.

Keywords: platforms, data privacy, policy, monetization, choice

JEL Classification: M38, M15

Suggested Citation

Bhargava, Hemant K. and Rubel, Olivier and Altman, Elizabeth J. and Arora, Ramnik and Boehnke, Jörn and Daniels, Kaitlin and Derdenger, Timothy and Kirschner, Bryan and LaFramboise, Darin and Loupos, Panteleimon and Parker, Geoffrey and Pattabhiramaiah, Adithya, Data Policy and Choices in Platforms (September 10, 2019). Georgia Tech Scheller College of Business Research Paper No. 3473606, Available at SSRN: https://ssrn.com/abstract=3473606 or http://dx.doi.org/10.2139/ssrn.3473606

Hemant K. Bhargava (Contact Author)

University of California, Davis ( email )

One Shields Avenue
Apt 153
Davis, CA 95616
United States

Olivier Rubel

University of California, Davis - Graduate School of Management ( email )

One Shields Avenue
Davis, CA 95616
United States

Elizabeth J. Altman

University of Massachusetts Lowell ( email )

1 University Ave
Lowell, MA 01854
United States

Ramnik Arora

affiliation not provided to SSRN

Jörn Boehnke

Harvard University ( email )

Cambridge, MA
United States

HOME PAGE: http://jboehnke.com

Kaitlin Daniels

Washington University in St. Louis - John M. Olin Business School ( email )

One Brookings Drive
Campus Box 1133
St. Louis, MO 63130-4899
United States

Timothy Derdenger

Carnegie Mellon University - David A. Tepper School of Business ( email )

5000 Forbes Avenue
Pittsburgh, PA 15213-3890
United States

Bryan Kirschner

affiliation not provided to SSRN

Darin LaFramboise

affiliation not provided to SSRN

Panteleimon Loupos

University of California, Davis - Graduate School of Management ( email )

One Shields Avenue
Davis, CA 95616
United States

Geoffrey Parker

Dartmouth College ( email )

Department of Sociology
Hanover, NH 03755
United States
603-646-9075 (Phone)

HOME PAGE: http://engineering.dartmouth.edu/people/faculty/geoffrey-parker

Adithya Pattabhiramaiah

Georgia Institute of Technology - Scheller College of Business ( email )

800 West Peachtree St.
Atlanta, GA 30308
United States

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