Trust Is an Important Factor Affecting Consumer Behaviour While Shopping Online

13 Pages Posted: 25 Oct 2019

Date Written: October 22, 2019

Abstract

Whenever you start searching for stuff, the listing is awesome in most cases. Images used on these shopping sites are bright, high definition and catch your eyes. But, as they say, & quote; all that glitters is not gold - this year old proverb applies to most of the stuff sold online. Be it casual t-shirts, jeans, weight loss aid, home appliances, watch, mobile accessories, they seldom match one’s imagination when they receive the product physically.

The images on these sites are really great and compel us to imagine high. But, then, in reality, most of the stuff is not at all at par with the image and description. Read reviews online for the various products and get the best out of this. You will get an idea what you exactly mean. A sense of dissatisfaction reflected on most of the reviews and I think this is the reality. So, if you compare about product quality, physical stores are far-far better.

One can rely on e-commerce sites just for branded products such as mobile, TV etc; else an individual could only rely on them for some low-cost kids’ items or innovative stuff. Most of the people cannot rely on them for everything. Books are the ideal things for various consumers to order online, but often do get a book at a much-discounted price from my college street market even covering my communication cost. Still ordering books online nowadays as it is surely time-saving for most of the people. So, honestly speaking, online shopping has been a mixed experience for people, and Indian e-Commerce sites have a long-long way to go. If they want to a real alternative of the physical store like in western countries.

The steady growth of online consumer purchasing in service categories is a driving force that convinces businesses that they should make a firm commitment to Internet branding. Although there's a bigger audience on the web, the companies must take into account the consumer’s perception of brand trust online. With the evolution of online shopping, online brand trust has often been identified as a critical component and has increased in importance among the internet users. It is essential for on-line businesses to grasp what influences on-line users to trust to buy product and services on-line. The importance of e-loyalty has been a critical issue in the context of online shopping.

Keywords: Trust, Awareness, Online Shopping Consumer Behaviour

Suggested Citation

Saini, Babita and Khandelwal, Shilpi, Trust Is an Important Factor Affecting Consumer Behaviour While Shopping Online (October 22, 2019). Proceedings of International Conference on Advancements in Computing & Management (ICACM) 2019, Available at SSRN: https://ssrn.com/abstract=3473688 or http://dx.doi.org/10.2139/ssrn.3473688

Babita Saini (Contact Author)

Delhi University ( email )

Shilpi Khandelwal

Jagannath University ( email )

NH-12 CHAKSU BYPASS
TONK ROAD
JAIPUR, RI Dhaka 303901
India

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