Environmental Ideology and Household Energy Conservation in Beijing

Posted: 11 Nov 2019

See all articles by Weizeng Sun

Weizeng Sun

Tsinghua University

Xiaonan Zhang

Tsinghua University - Department of Construction Management

Hao Li

Tsinghua University

Jing Wu

Tsinghua University - Hang Lung Center for Real Estate; Tsinghua University - Department of Construction Management

Siqi Zheng

Massachusetts Institute of Technology (MIT) - Center for Real Estate; Massachusetts Institute of Technology (MIT) - Department of Urban Studies & Planning; Hang Lung Center for Real Estate, Tsinghua University

Date Written: October 30, 2019

Abstract

During a period of extraordinary urban growth, China's per-capita carbon footprint could soar. A growth in households' willingness to purchase “green” products and to engage in voluntary restraint could help offset this pollution increase as the free market will design products to cater to this group of consumers. We study whether Chinese urbanites who label themselves as environmentalists consume fewer resources than the average urbanite. Based on a sample of Beijing's micro data drawn from the household survey on energy consumption in China, we document the association between a household's environmental ideology and its energy conservation behavior. Our findings imply that government's demand-side efforts such as environmental education and persuasion may help to bring about more sustainable behaviors.

Suggested Citation

Sun, Weizeng and Zhang, Xiaonan and Li, Hao and Wu, Jing and Zheng, Siqi, Environmental Ideology and Household Energy Conservation in Beijing (October 30, 2019). Available at SSRN: https://ssrn.com/abstract=3478161

Weizeng Sun

Tsinghua University ( email )

No Address Available

Xiaonan Zhang

Tsinghua University - Department of Construction Management ( email )

Heshanheng Building
Tsinghua University
Beijing, 100084
China

Hao Li

Tsinghua University

Beijing, 100084
China

Jing Wu

Tsinghua University - Hang Lung Center for Real Estate ( email )

HeShanHeng Building
Beijing, 100084
China

HOME PAGE: http://thuwujing.net

Tsinghua University - Department of Construction Management ( email )

Heshanheng Building
Tsinghua University
Beijing, 100084
China

HOME PAGE: http://thuwujing.net

Siqi Zheng (Contact Author)

Massachusetts Institute of Technology (MIT) - Center for Real Estate ( email )

Building 9-323
Cambridge, MA 02139
United States

HOME PAGE: http://https://siqizheng.mit.edu/

Massachusetts Institute of Technology (MIT) - Department of Urban Studies & Planning ( email )

77 Massachusetts Avenue
Cambridge, MA 02139
United States

Hang Lung Center for Real Estate, Tsinghua University ( email )

HeShanHeng Building
Beijing, 100084
China

HOME PAGE: http://https://siqizheng.mit.edu/

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