Pricing Internet Service
MANAGING BUSINESS INTERFACES: MARKETING, ENGINEERING, AND MANUFACTURING PERSPECTIVES, A.K. Chakravarty and J. Eliashberg, eds., Dordrecht: Kluwer Academic Publishers, International Series in Quantitative Marketing, 2003
Posted: 28 Feb 2003
Internet service needs to be appropriately priced, because Internet Service Providers want to remain competitive, and because pricing is increasingly seen by engineers as an essential tool for controlling network congestion. Thus, the pricing of Internet service lies at the interface of marketing and engineering. From this perspective we present a review of the major proposals for pricing Internet service. Topics include: Smart Market, Paris Metro Pricing, Max-Min Fairness, Proportional Fairness, CPE Pricing, and the Contract and Balancing Process. Background information on the history and technology of the Internet is also provided.
Keywords: Internet pricing, ISPs, bandwidth, Smart Market, Paris Metro Pricing, Max-Min Fairness, Proportional Fairness, CPE Pricing, Cumulus Pricing Scheme, Contract and Balancing
JEL Classification: D40
Suggested Citation: Suggested Citation