Pricing Internet Service

MANAGING BUSINESS INTERFACES: MARKETING, ENGINEERING, AND MANUFACTURING PERSPECTIVES, A.K. Chakravarty and J. Eliashberg, eds., Dordrecht: Kluwer Academic Publishers, International Series in Quantitative Marketing, 2003

Posted: 28 Feb 2003

See all articles by Richard Steinberg

Richard Steinberg

University of Cambridge - Judge Business School

Abstract

Internet service needs to be appropriately priced, because Internet Service Providers want to remain competitive, and because pricing is increasingly seen by engineers as an essential tool for controlling network congestion. Thus, the pricing of Internet service lies at the interface of marketing and engineering. From this perspective we present a review of the major proposals for pricing Internet service. Topics include: Smart Market, Paris Metro Pricing, Max-Min Fairness, Proportional Fairness, CPE Pricing, and the Contract and Balancing Process. Background information on the history and technology of the Internet is also provided.

Keywords: Internet pricing, ISPs, bandwidth, Smart Market, Paris Metro Pricing, Max-Min Fairness, Proportional Fairness, CPE Pricing, Cumulus Pricing Scheme, Contract and Balancing

JEL Classification: D40

Suggested Citation

Steinberg, Richard Jay, Pricing Internet Service. MANAGING BUSINESS INTERFACES: MARKETING, ENGINEERING, AND MANUFACTURING PERSPECTIVES, A.K. Chakravarty and J. Eliashberg, eds., Dordrecht: Kluwer Academic Publishers, International Series in Quantitative Marketing, 2003. Available at SSRN: https://ssrn.com/abstract=347860

Richard Jay Steinberg (Contact Author)

University of Cambridge - Judge Business School ( email )

Trumpington Street
Cambridge, CB2 1AG
United Kingdom
+44 1223 339638 (Phone)
+44 1223 339701 (Fax)

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