Smart Charging of Electric Vehicles: An Innovative Business Model for Utility Firms

41 Pages Posted: 12 Nov 2019 Last revised: 24 Nov 2020

See all articles by Owen Q. Wu

Owen Q. Wu

Indiana University - Kelley School of Business

Şafak Yücel

Georgetown University - McDonough School of Business

Yangfang Helen Zhou

Singapore Management University - Lee Kong Chian School of Business

Date Written: November 3, 2020

Abstract

Problem Definition: By providing an environmentally friendly alternative to traditional vehicles, electric vehicles will transform urban mobility, particularly in smart cities. In practice, once an electric vehicle is plugged in, the charging station completes charging as soon as possible. Given that the procurement cost of electricity and associated emissions vary significantly during a day, substantial savings can be achieved by smart charging—delaying charging until the cost is lower. In this paper, we study smart charging as an innovative business model for utility firms.

Practical Relevance: Utility firms are already investing in charging stations and they can achieve significant cost savings through smart charging.

Methodology: We consider a mechanism design problem in which a utility firm first announces pairs of charging price and completion time. Then, each customer selects the pair that maximizes their utility. Given the selected completion times, the utility firm solves the optimal control problem of determining the charging schedule that minimizes the cost of charging under endogenous, time-varying electricity procurement cost. We assume that there are ample parking spots with chargers in the charging station.

Results: We devise an intuitive and easy-to-implement policy for scheduling charging of electric vehicles under given completion times. We prove that this policy is optimal if all customers arrive at the station simultaneously. We also characterize the optimal pairs of charging price and completion time. By using real electricity demand and generation data from the largest electricity market in the U.S., we find that cost and emissions savings from smart charging are approximately 20% and 15%, respectively, during a typical summer month.

Managerial Implications: In contrast to the current practice of charging vehicles without delay, we show that it is economically and environmentally beneficial to delay charging some vehicles and to set charging prices based on customers' inconvenience cost due to delays. We also find that most of the savings of smart charging can be achieved by implementing it only a few peak-demand days in a month, highlighting its practical relevance.

Keywords: Electric Vehicles, Business Model Innovation, Smart-city Operations.

Suggested Citation

Wu, Owen Q. and Yücel, Şafak and Zhou, Yangfang Helen, Smart Charging of Electric Vehicles: An Innovative Business Model for Utility Firms (November 3, 2020). Georgetown McDonough School of Business Research Paper No. 3479455, Available at SSRN: https://ssrn.com/abstract=3479455 or http://dx.doi.org/10.2139/ssrn.3479455

Owen Q. Wu (Contact Author)

Indiana University - Kelley School of Business ( email )

Business 670
1309 E. Tenth Street
Bloomington, IN 47401
United States

Şafak Yücel

Georgetown University - McDonough School of Business ( email )

3700 O Street, N.W.
Washington, DC 20057
United States

Yangfang Helen Zhou

Singapore Management University - Lee Kong Chian School of Business ( email )

50 Stamford Road
Singapore 178899
Singapore

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