Wal-Mart's Omni-Channel Synergy
Lim, S.F.W.T., Wang, L. and Srai, J.S. 2017. Wal-Mart’s omni-channel synergy. Supply Chain Management Review, September/October: 30-37.
8 Pages Posted: 12 Nov 2019
Date Written: November 2, 2019
When it comes to online and offline distribution, Wal-Mart has chosen synergy over integration. Other brick-and-mortar retailers can learn from Bentonville’s approach.
Keywords: Wal-Mart; Omni-channel
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