Media Ownership and Media Reporting
Posted: 2 Dec 2019
Date Written: July 1, 2018
This paper investigates whether ownership in media affects a corporate media coverage. Using a sample of publicly listed firms in China, we find that firms with media affiliations do receive favorable slant coverage from the financial media. Two possible explanations are explored, one is firm management hypothesis in which firms actively manage their relationship with media outlets through media affiliations, and the other is journalist attention hypothesis in which media affiliations attract the attention of news outlets. We find support for the firm management hypothesis, but not the journalist attention hypothesis.
Keywords: Ownership, Media Affiliated Company, Media Reporting, Media Management
JEL Classification: G32; L82; M41
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