Media Ownership and Media Reporting

Posted: 2 Dec 2019

See all articles by Shijun Guo

Shijun Guo

University of Queensland

Xin Yu

University of Queensland

Robert W. Faff

University of Queensland

Date Written: July 1, 2018

Abstract

This paper investigates whether ownership in media affects a corporate media coverage. Using a sample of publicly listed firms in China, we find that firms with media affiliations do receive favorable slant coverage from the financial media. Two possible explanations are explored, one is firm management hypothesis in which firms actively manage their relationship with media outlets through media affiliations, and the other is journalist attention hypothesis in which media affiliations attract the attention of news outlets. We find support for the firm management hypothesis, but not the journalist attention hypothesis.

Keywords: Ownership, Media Affiliated Company, Media Reporting, Media Management

JEL Classification: G32; L82; M41

Suggested Citation

Guo, Shijun and Yu, Xin and Faff, Robert W., Media Ownership and Media Reporting (July 1, 2018). Available at SSRN: https://ssrn.com/abstract=3488514

Shijun Guo (Contact Author)

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072
Australia

Xin Yu

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072
Australia

Robert W. Faff

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072
Australia

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