Eliciting Honest Feedback in Electronic Markets

32 Pages Posted: 7 Nov 2002

See all articles by Nolan H. Miller

Nolan H. Miller

University of Illinois at Urbana-Champaign

Paul Resnick

University of Michigan at Ann Arbor - School of Information

Richard J. Zeckhauser

Harvard University - Harvard Kennedy School (HKS); National Bureau of Economic Research (NBER)

Date Written: August 2002

Abstract

Recommender and reputation systems seek to inform potential customers by securing current consumers' feedback about products and sellers. This paper proposes a payment-based system to induce honest reporting of feedback. The system applies proper scoring rules to each buyer's report, looking to how well it predicts the report of a later buyer. Honest reporting proves to be a Nash Equilibrium. To balance the budget, the incentive payment to each buyer is charged to someone other than the one whose report that buyer is asked to predict. In addition, payment schemes can be scaled to induce appropriate effort by raters.

Keywords: Economics - Economic and Econometric Theory, Economics - Microeconomics

Suggested Citation

Miller, Nolan and Resnick, Paul and Zeckhauser, Richard J., Eliciting Honest Feedback in Electronic Markets (August 2002). Available at SSRN: https://ssrn.com/abstract=348940 or http://dx.doi.org/10.2139/ssrn.348940

Nolan Miller (Contact Author)

University of Illinois at Urbana-Champaign ( email )

1206 South Sixth Street
Champaign, IL 61820
United States
1-217-244-2847 (Phone)

HOME PAGE: http://www.business.illinois.edu/nmiller

Paul Resnick

University of Michigan at Ann Arbor - School of Information ( email )

304 West Hall
550 East University Avenue
Ann Arbor, MI 48109-1092
United States
313-647-9458 (Phone)

HOME PAGE: http://www.si.umich.edu/~presnick/

Richard J. Zeckhauser

Harvard University - Harvard Kennedy School (HKS) ( email )

79 John F. Kennedy Street
Cambridge, MA 02138
United States
617-495-1174 (Phone)
617-384-9340 (Fax)

National Bureau of Economic Research (NBER) ( email )

1050 Massachusetts Avenue
Cambridge, MA 02138
United States
617-495-1174 (Phone)
617-496-3783 (Fax)

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