Collaborative Art: A Transformational Force within Communities

JACR, volume 4, number 4. Published online September 9, 2019

Posted: 15 Apr 2020 Last revised: 18 May 2020

See all articles by Melissa Bublitz

Melissa Bublitz

affiliation not provided to SSRN

Tracy Rank-Christman

affiliation not provided to SSRN

Luca Cian

University of Virginia - Darden School of Business

Xavier Cortada

affiliation not provided to SSRN

Adriana Madzharov

affiliation not provided to SSRN

Vanessa Patrick

University of Houston - C.T. Bauer College of Business

Laura Peracchio

University of Wisconsin - Milwaukee - Marketing

Maura Scott

affiliation not provided to SSRN

Aparna Sundar

University of Oregon - Department of Marketing

Ngoc (Rita) To

affiliation not provided to SSRN

Claudia Townsend

University of Miami

Date Written: November 20, 2019

Abstract

This article provides a new perspective on collaborative art as a transformational force to strengthen community and enhance well-being. We outline a best practices-based framework to foster community-based, collaborative art such as cocreated community murals. Specifically, we identify a strategic and successive process for collaborative art initiatives by integrating the academic literature on art, aesthetics, community, and consumer research together with the practices of arts organizations working to transform communities through participatory, cocreated art.

The article highlights the contributions of this work to academic research, public policy, and community organizing efforts and outlines questions to encourage more researchers and practitioners to investigate the dynamics of collaborative art to transform communities.

Keywords: Collaborative Art,art, aesthetics, community, consumer research

Suggested Citation

Bublitz, Melissa and Rank-Christman, Tracy and Cian, Luca and Cortada, Xavier and Madzharov, Adriana and Patrick, Vanessa and Peracchio, Laura and Scott, Maura and Sundar, Aparna and To, Ngoc (Rita) and Townsend, Claudia, Collaborative Art: A Transformational Force within Communities (November 20, 2019). JACR, volume 4, number 4. Published online September 9, 2019, Available at SSRN: https://ssrn.com/abstract=3490720

Melissa Bublitz (Contact Author)

affiliation not provided to SSRN

Tracy Rank-Christman

affiliation not provided to SSRN

Luca Cian

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States

Xavier Cortada

affiliation not provided to SSRN

Adriana Madzharov

affiliation not provided to SSRN

Vanessa Patrick

University of Houston - C.T. Bauer College of Business ( email )

Houston, TX 77204-6021
United States

Laura Peracchio

University of Wisconsin - Milwaukee - Marketing ( email )

P.O. Box 742
3202 N. Maryland Avenue
Milwaukee, WI 53201-0742
United States
414-229-3830 (Phone)
414-229-6957 (Fax)

Maura Scott

affiliation not provided to SSRN

Aparna Sundar

University of Oregon - Department of Marketing ( email )

United States

HOME PAGE: http://https://business.uoregon.edu/faculty/aparna-sundar

Ngoc (Rita) To

affiliation not provided to SSRN

Claudia Townsend

University of Miami ( email )

United States
(305) 284-1804 (Phone)
(305) 284-5326 (Fax)

HOME PAGE: http://www.bus.miami.edu/faculty-and-research/faculty-directory/marketing/townsend/index.html

Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
73
PlumX Metrics