Intangible Assets and Competitiveness in Spain: An Approach Based on Trademark Registration Data in Catalonia (1850-1946)

Sáiz, Patricio and Fernández, Paloma (2012): “Catalonian Trademarks and the Development of Marketing Knowledge in Spain, 1850‐1946”, Business History Review 86, 2, 239‐260

56 Pages Posted: 12 Dec 2019

See all articles by Patricio Sáiz

Patricio Sáiz

Universidad Autónoma de Madrid

Paloma Fernández

University of Barcelona

Date Written: 2009

Abstract

This paper studies the origins of trademark registration in Spain and offers, for the first time, data across sectors and regions with a long-term perspective. In apparent contradiction to the slow path of industrialization and the economic backwardness of Spain between 1850 and the 1940s, empirical evidence on trademark registration suggests that, in this field, Spanish policies and Spanish firms seemed to be well ahead of other countries. Spain was among the pioneering countries in the Western world in having a state legislation protecting brand registration since 1850. Also, some Spanish regions and industrialized sectors adopted similar strategies to those of its European counterparts in terms of using consistently branding and registered trademarks. Our evidence suggests that firms seem to have used brands and marks, first to fight against fraud and imitation and second to add intangible assets to its products in order to endow them with persistent identity trends regarding origins or quality of the product that were difficult to replicate, as often happened with patents. This created and accumulated, over that period of time, a marketing knowledge among consumers, which may have been useful to maintain the competitiveness of some industrial districts and regions.

Keywords: Intangible Assets, Trade Marks, Brands, Catalonia, Spain

JEL Classification: N80, N83, N84, M31, M37

Suggested Citation

Sáiz, Patricio and Fernández, Paloma, Intangible Assets and Competitiveness in Spain: An Approach Based on Trademark Registration Data in Catalonia (1850-1946) (2009). Sáiz, Patricio and Fernández, Paloma (2012): “Catalonian Trademarks and the Development of Marketing Knowledge in Spain, 1850‐1946”, Business History Review 86, 2, 239‐260, Available at SSRN: https://ssrn.com/abstract=3495900 or http://dx.doi.org/10.2139/ssrn.3495900

Patricio Sáiz (Contact Author)

Universidad Autónoma de Madrid ( email )

Campus Cantoblanco
Madrid, Madrid 28049
Spain

Paloma Fernández

University of Barcelona ( email )

Gran Via de les Corts Catalanes, 585
Barcelona, 08007
Spain

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