Particularity of Political Naming in Modern Spanish Media Discourse
Posted: 2 Jan 2020
Date Written: December 10, 2019
At the present stage of the development of society, politics is deeply integrated into the communicative space of media discourse and is effected in the information environment. Reflecting and modeling the world around us, media discourse is obliged to name new realities and new actors that appear in the developing reality. In modern Spanish reality, where political discourse is treated as a communicative strategy and as a purposeful social action, the name of the party becomes part of the political game. Specifics of political naming is its double identification: on the one hand, the name should fully represent the party itself, and on the other, associate it with the part of electorate whose interests it protects. The efficiency of the party's name, dictated by the degree of its pragmatism, performativity and empathy, determines the special role of parties as key actors in the national political space.
Keywords: Spanish Language, Discourse, Naming, Political Party, Media Discourse, Political Discourse, Performativity, Empathy
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