The Publisher’s Guide to eCommerce
55 Pages Posted: 3 Jan 2020
Date Written: November 1, 2019
Selling products related to publisher activities is nothing new. But over recent years, the breadth, range, and scope of eCommerce opportunities available to publishers has expanded greatly.
This report looks in-depth at those publishers harnessing eCommerce to great effect, including BuzzFeed, POPSUGAR, Marie Claire UK, Dennis Publishing, Future Publishing, Culture Trip, Associated Media Publishing, and more.
Keywords: ecommerce, publishing, media, business models, internet, digital media, media, journalism, revenue
JEL Classification: M30, M31, M39, M37, M00
Suggested Citation: Suggested Citation