The Publisher’s Guide to eCommerce

Radcliffe, Damian

doi:10.2139/ssrn.3502502

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The Publisher’s Guide to eCommerce

55 Pages Posted: 3 Jan 2020

See all articles by Damian Radcliffe

Damian Radcliffe

University of Oregon, School of Journalism and Communication; Cardiff University, School of Journalism, Media and Cultural Studies; The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University

Date Written: November 1, 2019

Abstract

Selling products related to publisher activities is nothing new. But over recent years, the breadth, range, and scope of eCommerce opportunities available to publishers has expanded greatly.

This report looks in-depth at those publishers harnessing eCommerce to great effect, including BuzzFeed, POPSUGAR, Marie Claire UK, Dennis Publishing, Future Publishing, Culture Trip, Associated Media Publishing, and more.

Keywords: ecommerce, publishing, media, business models, internet, digital media, media, journalism, revenue

JEL Classification: M30, M31, M39, M37, M00

Suggested Citation: Suggested Citation

Radcliffe, Damian, The Publisher’s Guide to eCommerce (November 1, 2019). Available at SSRN: https://ssrn.com/abstract=3502502 or http://dx.doi.org/10.2139/ssrn.3502502