The Publisher’s Guide to eCommerce

55 Pages Posted: 3 Jan 2020

See all articles by Damian Radcliffe

Damian Radcliffe

University of Oregon, School of Journalism and Communication; Cardiff University, School of Journalism, Media and Cultural Studies; The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University

Date Written: November 1, 2019

Abstract

Selling products related to publisher activities is nothing new. But over recent years, the breadth, range, and scope of eCommerce opportunities available to publishers has expanded greatly.

This report looks in-depth at those publishers harnessing eCommerce to great effect, including BuzzFeed, POPSUGAR, Marie Claire UK, Dennis Publishing, Future Publishing, Culture Trip, Associated Media Publishing, and more.

Keywords: ecommerce, publishing, media, business models, internet, digital media, media, journalism, revenue

JEL Classification: M30, M31, M39, M37, M00

Suggested Citation

Radcliffe, Damian, The Publisher’s Guide to eCommerce (November 1, 2019). Available at SSRN: https://ssrn.com/abstract=3502502 or http://dx.doi.org/10.2139/ssrn.3502502

Damian Radcliffe (Contact Author)

University of Oregon, School of Journalism and Communication ( email )

1280 University of Oregon
Eugene, OR 97403
United States

HOME PAGE: http://journalism.uoregon.edu/member/radcliffe-damian/

Cardiff University, School of Journalism, Media and Cultural Studies ( email )

Aberconway Building
Colum Drive
Cardiff, Wales CF10 3EU
United Kingdom

HOME PAGE: http://www.cardiff.ac.uk/people/view/201298-radcliffe-damian

The Tow Center for Digital Journalism part of the Graduate School of Journalism at Columbia University ( email )

3022 Broadway
New York, NY 10027
United States

HOME PAGE: http://towcenter.org/academics/damian-radcliffe/

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
17
Abstract Views
240
PlumX Metrics