Comparative Study Based on Real Time Data on the Innovative Abilities in Terms of Economical Growth Analysis of SMEs

Abstract

Electronic commerce or e-Commerce is the trading of products and services using computers or mobile phones and Internet. “Make in India” is one of the most ambitious program to promote local manufacturing. Here the focus is on the local manufacturer to trade their products globally using e-Commerce Website. Not all manufacturers have proper knowledge on internet access or sometimes one can access the internet but unable to develop and manage a business website. For that reason the main focus is shifted on a Composite e-Commerce site. This model can increase the B2B and B2C transaction and Sales of local manufacturers in coming years. It may have a major impact on e-Marketing strategy.

Keywords: E-commerce, Data Analysis, SME, B2B and B2C